SMS use case

Order and delivery update SMS

Keep customers informed from order to doorstep with automatic SMS at each status change, sent from your brand header and tracked by link clicks.

Start free trial Talk to sales

Fewer where-is-my-order calls
More first-attempt deliveries
Reaches every buyer

What is an order update SMS?

An order update SMS is a service message sent automatically when an order changes status: confirmed, packed, shipped, out for delivery, delivered, cancelled or refunded. In India it is registered on DLT as a service implicit template under a 6-letter brand header, so it reaches customers on DND and can be sent at any hour.

Updated 15 Nov 2026

Why use SMS for order and delivery updates?

Fewer where-is-my-order callsA customer who knows the parcel is out for delivery today does not call or raise a ticket asking about it.

More first-attempt deliveriesAn out-for-delivery SMS with the rider's number lets customers arrange for someone to be home or reschedule in time.

Reaches every buyerSMS reaches customers who have not installed your app or opted in on WhatsApp, including cash-on-delivery buyers in smaller towns.

How do you set up order and delivery updates with SMS?

Register one template per statusConfirmed, shipped, out for delivery, delivered and refund each get a service implicit DLT template with variables for order ID, date and link.
Connect your order systemYour store platform, OMS or courier webhooks call the MsgClub API when the status changes.
MsgClub sends instantlyThe SMS goes out from your brand header on the service route, day or night.
Track delivery and clicksDelivery reports and tracking-link clicks post back by webhook to the order record.

SMS templates for order and delivery updates

Copy, edit and use these as a starting point.

Order confirmedService implicit

Hi {#var#}, your order {#var#} for Rs {#var#} is confirmed. We will message you when it ships. Details: {#var#} -{#var#}

Shipped with trackingService implicit

Your order {#var#} has been shipped via {#var#}, AWB {#var#}. Expected delivery by {#var#}. Track: {#var#} -{#var#}

Out for delivery (COD)Service implicit

Your order {#var#} is out for delivery today. Please keep Rs {#var#} ready for cash on delivery or pay by UPI at the door. -{#var#}

Which industries use SMS for order and delivery updates?

D2C and e-commerce brandsWhich SMS should an Indian online store send?See how

Logistics and courier companiesHow do courier companies use SMS for deliveries?See how

Restaurants and cloud kitchensHow can restaurants use SMS marketing?See how

Retail storesHow do retail stores use bulk SMS?See how

Pharmacies and chemistsHow do pharmacies use SMS?See how

FMCG distributors and dealer networksHow do FMCG distributors use SMS with retailers?See how

What are the best practices for order and delivery updates?

Do this

Send the shipped SMS with tracking only once the courier has an AWB, not at label creation
For cash-on-delivery orders, state the exact amount so the customer keeps change ready
Keep every status template free of offers, or the operator may reject it as promotional
Do not send more than one SMS per status; skip internal scans like hub transfers

What to measure

Order-status calls and tickets per 100 orders
First-attempt delivery rate, especially for COD
Tracking-link click rate on shipped messages

Connect results to your CRM with the SMS API and webhooks. See how pricing works.

Questions about SMS order and delivery updates

Which DLT category should order update SMS use?

Service implicit. Order confirmations, shipping and delivery updates relate to a purchase the customer made, so they fit this category. They are delivered at any hour and reach DND numbers. Do not use the promotional category, which would block them for DND customers and outside 10 am to 9 pm.

Can I add a discount code to a shipping SMS?

No. Adding an offer to an order update turns it into promotional content, and operators can reject the template or flag it later. Send the offer as a separate promotional SMS within the allowed hours, or by WhatsApp to customers who opted in.

How do I send order SMS from Shopify, WooCommerce or Magento?

MsgClub has a Magento plugin, and other store platforms can connect through Zapier or a small script that calls the MsgClub API on order events. Each status maps to a DLT template ID, and delivery reports come back by webhook.

Should order updates go by SMS or WhatsApp?

Many brands send both. SMS reaches every buyer without opt-in and is the dependable baseline. WhatsApp adds product images and buttons for customers who opted in, but under Meta's current pricing utility templates are charged per message, so pick one primary channel per status to control cost.

How many SMS should a customer get per order?

Usually 3 or 4: confirmed, shipped, out for delivery and delivered. Add cancellation, return pickup and refund messages only when they happen. Avoid SMS for every courier scan, which irritates customers and adds cost without reducing calls.

Can order SMS include a tracking link?

Yes, as long as the link's domain is whitelisted on your DLT entity. MsgClub short links also tell you who clicked, which shows whether customers are using tracking instead of calling support.

More SMS use cases

All SMS use cases SMS by industry

Start sending in minutes

Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.