Missed call for broadband, ISP and DTH providers

Missed call service for broadband, cable and DTH operators

Subscribers give a missed call from their registered mobile and get a recharge link, their plan validity or a complaint number back in seconds, without waiting for your call centre.

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Local fibre and cable broadband ISPsCable TV and DTH distributorsMulti-system operators and LCOsWi-Fi providers for societies and hostels

Phone showing a missed call to a broadband recharge number and an SMS with plan expiry date, amount due and a payment link

How do broadband and DTH operators use missed calls?

Broadband, cable and DTH operators publish missed call numbers for recharge links, plan balance, outage complaints and new connection enquiries. The subscriber calls from their registered mobile, the call is cut, and the operator's billing or ticketing system uses the caller's number to reply instantly by SMS or WhatsApp with the link, validity date or ticket number.

Updated 15 Nov 2026

Key facts: Missed call for broadband, ISP and DTH providers

Channel: Missed call service
Best for: Missed call for recharge link; Plan validity and balance; Register an outage complaint
Responses: Auto-reply SMS, Lead to CRM, Callback, Auto-reply WhatsApp, Poll
Who it suits: Local fibre and cable broadband ISPs, Cable TV and DTH distributors, Multi-system operators and LCOs, Wi-Fi providers for societies and hostels
Cost to caller: Free: the call disconnects before it is answered
Pricing model: Number rental plus SMS or WhatsApp replies. How pricing works
Integration: REST API and webhooks (call.missed, message.delivered) into your own software. Missed call API

What problems does a missed call service solve for broadband, ISP and DTH providers?

Expiry day floods the helplineHundreds of plans lapse on the same date. Subscribers call to ask for the payment link, and the lines are busy exactly when they want to pay.

Outage calls drown real faultsWhen a fibre cut takes down a whole area, every household calls in. Agents repeat the same answer while the engineer team waits for a clear list of affected connections.

Older subscribers do not use appsMany cable and DTH households have one smartphone shared by the family or only a feature phone. Asking them to log in to an app for a recharge does not work.

What can broadband, ISP and DTH providers do with a missed call number?

Auto-reply SMS

Missed call for recharge linkPrinted on the set-top box sticker and in every expiry reminder. Your billing system looks up the caller's account and returns the amount due and a payment link.→ Fewer lapsed connections

Auto-reply SMS

Plan validity and balanceA second number answers 'when does my pack end?'. The reply lists the current plan, validity date and data used or channels active.→ Routine calls off the helpline

Lead to CRM

Register an outage complaintA missed call from a registered number opens a ticket in your ticketing tool and the reply confirms the complaint number, or says a known area fault is being fixed.→ Clean fault list for engineers

Callback

New connection enquiriesLift posters, society notice boards and pamphlets say 'missed call for fibre in your building'. Your sales executive for that area calls back the same day.→ Leads tagged by building

Auto-reply WhatsApp

Upgrade and channel pack offersSubscribers who give a missed call on the upgrade number receive a WhatsApp list of faster plans or sports packs with prices and a Pay now button.→ Higher plan value

Poll

Post-repair ratingAfter a ticket is closed, the SMS asks for a missed call on one number if the connection works and another if it does not. Reopened faults go straight back to the queue.→ Repeat faults spotted

Ready-to-use missed call auto-replies for broadband, ISP and DTH providers

Copy, edit and use these as a starting point.

Recharge linkAuto-reply SMS

Your {#var#} plan for ID {#var#} expires on {#var#}. Amount due Rs {#var#}. Pay here to avoid disconnection: {#var#} -{#var#}

Complaint registeredAuto-reply SMS

Complaint {#var#} registered for connection {#var#}. Our engineer will update you by {#var#}. Missed call on {#var#} for status. -{#var#}

Upgrade optionsAuto-reply WhatsApp

Hi {{1}}, you are on {{2}}. Plans available at your address: {{3}}. Upgrades start from the next billing date.
[See plans] [Pay now]

Auto-replies go out by SMS (DLT template needed) or WhatsApp (approved template needed).

How does a missed call service work for broadband, ISP and DTH providers?

Register numbers with each purposeRecharge, balance and complaint each get their own number, printed on the set-top box, router sticker and monthly bill.
Subscriber calls from the registered mobileMsgClub cuts the call and posts a call.missed webhook with the caller's number and the number dialled.
Your billing system builds the replyIt finds the account by mobile number and sends the amount, validity or ticket number back through the SMS or WhatsApp API.
Unmatched callers get a fallbackNumbers not on record receive a short message asking them to call from the registered mobile or reply with their customer ID.

Connect your softwareYour ISP billing software, cable management system or ticketing tool receives the webhook, looks up the subscriber by mobile number and sends a personalised reply through the MsgClub API. Missed call API · API and webhooks · Pricing

ComplianceRecharge, validity and complaint replies are service messages and need DLT-registered templates with the payment link as a variable from a whitelisted domain. Share account details only with the registered mobile number, never with unknown callers. A WhatsApp auto-reply needs the caller's agreement under Meta's policy, so say on the board, sticker or ad that details arrive on WhatsApp.

Which other channels suit broadband, ISP and DTH providers?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for broadband, ISP and DTH providersWhat SMS alerts do broadband and DTH operators send?See SMS

WhatsApp for broadband, ISP and DTH providersHow do broadband and DTH providers use WhatsApp?See WhatsApp

RCS for broadband, ISP and DTH providersHow do broadband and DTH companies use RCS?See RCS

IVR for broadband, ISP and DTH providersHow do internet and DTH providers use IVR?See IVR

Voice broadcast for broadband, ISP and DTH providersHow do broadband and DTH providers use voice broadcast?See Voice broadcast

AI calling for broadband, ISP and DTH providersTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for broadband, ISP and DTH providers

Questions about missed call service for broadband, ISP and DTH providers

Can a missed call send a personalised recharge link?

Yes, if your billing system is connected. MsgClub sends the caller's number to your system by webhook, your system finds the account and the amount due, and sends the SMS or WhatsApp reply with that subscriber's link through the API, usually within seconds.

What happens if the caller is not a registered subscriber?

Your system will not find an account, so send a fallback reply asking them to call from their registered mobile or share their customer ID by SMS. Never reveal account details to a number that is not on record.

Can we register outage complaints by missed call?

Yes. The missed call opens a ticket against the caller's connection in your ticketing tool and the reply gives the complaint number. If an area fault is already known, the reply can say so, which saves your team hundreds of repeat calls.

Do DTH and cable subscribers on feature phones get the reply?

Yes. A missed call and an SMS reply work on any mobile, including basic phones, which is why they suit cable TV and DTH households better than an app or a website login.

Can we offer upgrades through the same missed call number?

Use a separate number for upgrades so a recharge request is never answered with a sales pitch. Callers on the upgrade number can get a WhatsApp list of plans, and a salesperson or MsgClub AI Voice agent can call back to complete the change.

Which TRAI rules apply to the reply SMS?

The reply must use a DLT-registered template under your entity and header. Account, recharge and complaint messages fit the service categories. Any promotional follow-up needs a promotional template, the 10 am to 9 pm window and DND filtering.