SMS for broadband, ISP and DTH providers

Bulk SMS for broadband, ISP and DTH providers

Warn subscribers before the plan expires, confirm every recharge, tell an area about an outage before the complaints pour in, and close tickets with a code.

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Local cable and broadband operatorsRegional ISPsFibre-to-home franchiseesDTH distributors and LCOs

SMS from a broadband provider header announcing a fibre cut in Vijay Nagar with restoration time, then a service restored message

What SMS alerts do broadband and DTH operators send?

Broadband, cable and DTH operators send SMS for plan expiry and low balance, recharge confirmation, area outage and restoration notices, complaint ticket numbers, technician visit slots, a happy code to close tickets and data usage warnings. Because these follow from an active connection, they go as service implicit messages that reach DND subscribers at any hour.

Updated 15 Nov 2026

Key facts: SMS for broadband, ISP and DTH providers

Channel: Bulk SMS
Best for: Plan expiry and low balance; Recharge and payment received; Area outage and restoration
SMS categories: Service implicit, OTP, Promotional
Who it suits: Local cable and broadband operators, Regional ISPs, Fibre-to-home franchisees, DTH distributors and LCOs
Rules: TRAI DLT: registered entity, header and content template for every SMS; promotional SMS only 10 am to 9 pm and not to DND numbers
Pricing model: Prepaid credits quoted by volume, GST extra. How pricing works
Integration: REST API and webhooks (message.delivered, message.failed, message.clicked) into your own software. SMS API

What problems does SMS solve for broadband, ISP and DTH providers?

Connections lapse on the expiry dateSubscribers notice the plan ran out only when the internet stops or the TV shows a recharge screen, then call angry or switch to a rival line in the building.

A fibre cut floods the support lineOne damaged cable takes down 400 homes, and every one of them rings the office in the same ten minutes to ask what is wrong.

Tickets closed without the customer agreeingField staff mark complaints resolved from the road, and the subscriber calls again the next morning because nothing was fixed.

Which SMS should broadband, ISP and DTH providers send?

Service implicit

Plan expiry and low balanceThree days and one day before the plan or DTH balance runs out, with the amount due and a recharge link.→ Fewer disconnections

Service implicit

Recharge and payment receivedConfirms the amount, the plan activated and the new validity date the moment the payment posts in your billing system.→ No 'did it go through?' calls

Service implicit

Area outage and restorationSent to every subscriber on the affected OLT, node or area with the cause and expected restoration time, then again when service is back.→ Support lines stay usable

Service implicit

Ticket and technician visitGives the complaint number, then the technician's name and visit window once the ticket is assigned.→ Customers at home for the visit

OTP

Happy code to close a ticketThe subscriber receives a code only when the fault is fixed and shares it with the technician, who needs it to close the ticket.→ Honest closure records

Promotional

Speed upgrade and annual plan offersOffers a faster plan or a 12-month prepay deal to existing subscribers on a numeric header within promotional hours.→ Higher revenue per home

Ready-to-use SMS templates for broadband, ISP and DTH providers

Copy, edit and use these as a starting point.

Plan expiryService implicit

Dear {#var#}, your {#var#} plan for user ID {#var#} expires on {#var#}. Recharge Rs {#var#} to avoid disconnection: {#var#} -LinkWave Broadband

Outage noticeService implicit

Dear customer, internet service in {#var#} is down due to {#var#}. Our team is working on it; expected restoration by {#var#}. No need to raise a complaint. -LinkWave Broadband

Ticket closure codeOTP

{#var#} is your happy code for complaint {#var#}. Share it with the technician only after your connection is working. -LinkWave Broadband

How does SMS work for broadband, ISP and DTH providers?

Billing or NMS raises an eventPlan expiry, payment posted, node down or ticket assigned is recorded in your billing, RADIUS or network monitoring tool.
MsgClub selects the subscribersThe API call carries one number for a recharge, or the full list of homes on a node for an outage.
The SMS goes out on a priority routeService and OTP templates are delivered 24x7, including to DND numbers, with failover across operator routes.
Status flows backDelivery reports and recharge link clicks return by webhook, so collections staff call only those who did not act.

Connect your softwareISP billing and subscriber management systems, RADIUS servers and DTH LCO portals can trigger SMS through the MsgClub API; for bulk outage notices you can also upload the affected numbers in the web panel. SMS API · API and webhooks · Pricing

ComplianceExpiry, recharge, outage and ticket messages are service implicit because the subscriber has an active connection. Upgrade and prepay offers are promotional, so send them from a numeric header between 10 am and 9 pm only.

Which other channels suit broadband, ISP and DTH providers?

Use them together from one account, with shared contacts, reports and webhooks.

WhatsApp for broadband, ISP and DTH providersHow do broadband and DTH providers use WhatsApp?See WhatsApp

RCS for broadband, ISP and DTH providersHow do broadband and DTH companies use RCS?See RCS

IVR for broadband, ISP and DTH providersHow do internet and DTH providers use IVR?See IVR

Voice broadcast for broadband, ISP and DTH providersHow do broadband and DTH providers use voice broadcast?See Voice broadcast

Missed call for broadband, ISP and DTH providersHow do broadband and DTH operators use missed calls?See Missed call

AI calling for broadband, ISP and DTH providersTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for broadband, ISP and DTH providers

Questions about bulk SMS for broadband, ISP and DTH providers

Can we send recharge reminders to subscribers on DND?

Yes. A plan expiry or low balance reminder relates to the subscriber's existing connection, so it is registered as service implicit and reaches DND numbers. Keep the text factual: amount, date and a payment link. A cashback or upgrade offer in the same message turns it into promotional content.

How fast can we notify everyone in an outage area?

As fast as your system can hand over the list. Upload the numbers on the affected node or send them in one API call, and MsgClub queues them on its operator routes immediately. Sending the notice before the calls start is what keeps your support line usable.

Why use an OTP to close complaint tickets?

It proves the subscriber agreed the fault was fixed. The happy code reaches only the subscriber's registered mobile, so a technician cannot close the ticket from elsewhere. Register the code in the OTP category so it is delivered instantly whatever the time of day.

Is SMS or a missed call better for complaint registration?

A missed call is often easier for subscribers whose internet is down, because they cannot reach your app or website. They give a missed call to a dedicated number, your system logs the complaint and an SMS replies with the ticket number. An IVR menu works when you need the fault type.

Do DTH and cable subscribers on feature phones get these messages?

Yes. SMS works on every handset without data, which matters for TV subscribers in smaller towns who may not use smartphone apps. Hindi and regional-language templates are supported as Unicode SMS, at 70 characters per part instead of 160.

Can a franchisee send messages under the main brand's header?

Only if the main brand registers the header and templates on DLT and authorises the franchisee's sending under its entity. Otherwise each franchisee registers its own entity and header, and sends in its own name. Agree this with the brand before launch so subscribers always see one consistent, recognisable sender.