RCS for broadband, ISP and DTH providers

RCS messaging for broadband, ISP and DTH providers

Remind subscribers before the plan ends, show upgrade plans side by side and warn them about outages before they call support.

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Local cable and fibre operatorsRegional internet service providersDTH and IPTV providersFranchise and LCO networks

RCS rich card from a verified fibre broadband provider showing plan expiry in 3 days with Renew now and Change plan buttons and suggested replies

How do broadband and DTH companies use RCS?

Broadband, fibre and DTH providers use RCS to send renewal reminders with a Renew now button, carousels comparing speed or channel packs, outage notices with an expected restore time, technician visit cards with a Call button and payment receipts. Subscribers see the provider's verified name, and phones without RCS receive the same update as SMS.

Updated 15 Nov 2026

Key facts: RCS for broadband, ISP and DTH providers

Channel: RCS messaging
Best for: Renewal reminder with Renew button; Plan upgrade carousel; Outage and restoration notice
Formats: Rich card, Carousel, Text with actions, Suggested replies
Who it suits: Local cable and fibre operators, Regional internet service providers, DTH and IPTV providers, Franchise and LCO networks
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for broadband, ISP and DTH providers?

Disconnections at renewalPrepaid subscribers miss the expiry date, the line goes off and some of them recharge with a competitor instead.

Support lines flood during outagesA fibre cut in one area brings hundreds of calls asking the same question within an hour.

Upgrades are hard to explain in textComparing speeds, data limits, OTT add-ons and prices does not fit into one 160-character SMS.

Which RCS messages work for broadband, ISP and DTH providers?

Rich card

Renewal reminder with Renew buttonThree days and one day before expiry, with the plan, the amount and a Renew now button that opens your payment page.→ Fewer lapsed connections

Carousel

Plan upgrade carouselUp to 10 cards for speed tiers or channel packs, each with the price and an Upgrade button, sent to subscribers who opted in to offers.→ More upgrades without sales calls

Text with actions

Outage and restoration noticeTell affected areas about the fault and the expected restore time, then confirm when service is back.→ Fewer support calls

Rich card

Technician visitName of the engineer, visit window and Call technician and Reschedule buttons for new connections and repairs.→ Fewer wasted visits

Text with actions

Payment receivedA receipt with the new validity date and a Download invoice action, sent the moment payment clears.→ Fewer did-my-payment-go-through calls

Suggested replies

Quick fault triageAsk a reporting subscriber to tap Red light on router, Slow speed or No signal on TV, and route the reply to the right team.→ Faster first response

Ready-to-use RCS message templates for broadband, ISP and DTH providers

Copy, edit and use these as a starting point.

Plan expiryRich card

Title: Your {{plan}} plan ends on {{date}}
Body: Account {{account_id}}. Renew for ₹{{amount}} to stay connected without a break.
Buttons: Renew now | Change plan

Outage noticeText with actions

Title: Service disruption in {{area}}
Body: A fibre cut is being repaired. Expected restore by {{time}}. No need to call; we will message you when it is back.
Buttons: Check status

Technician visitRich card

Title: Engineer visit on {{date}}
Body: {{tech_name}} will visit between {{slot}} for {{job}}. Please keep the router and power socket reachable.
Buttons: Call technician | Reschedule

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for broadband, ISP and DTH providers?

Billing flags the eventExpiry, payment, outage ticket or a technician job is created in your billing or OSS system.
MsgClub picks the channelEach number is checked for RCS; capable phones get the card, the rest get your SMS template.
The subscriber actsRenew now opens payment, a suggested reply logs a fault, Call technician dials directly.
Your systems updateDelivered, read, clicked and reply events reach billing and the helpdesk by webhook.

Connect your softwareYour billing platform, subscriber management system or helpdesk can trigger RCS sends through the MsgClub API and record taps, replies and fallbacks by webhook against the account ID. RCS API · API and webhooks · Pricing

ComplianceRenewal, outage and visit messages relate to an active service and are transactional; plan upgrade carousels are promotional and need consent. Keep the SMS fallback for promotions inside TRAI's 10 am to 9 pm window and away from DND numbers.

Which other channels suit broadband, ISP and DTH providers?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for broadband, ISP and DTH providersWhat SMS alerts do broadband and DTH operators send?See SMS

WhatsApp for broadband, ISP and DTH providersHow do broadband and DTH providers use WhatsApp?See WhatsApp

IVR for broadband, ISP and DTH providersHow do internet and DTH providers use IVR?See IVR

Voice broadcast for broadband, ISP and DTH providersHow do broadband and DTH providers use voice broadcast?See Voice broadcast

Missed call for broadband, ISP and DTH providersHow do broadband and DTH operators use missed calls?See Missed call

AI calling for broadband, ISP and DTH providersTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for broadband, ISP and DTH providers

Questions about RCS messaging for broadband, ISP and DTH providers

Can DTH subscribers in smaller towns receive RCS?

Many can, if they use an Android phone with Google Messages, RCS chats switched on and mobile data. A large share of DTH households still use feature phones or keep data off, so leave SMS fallback on and expect a mixed RCS and SMS delivery split.

How do we send outage notices only to affected subscribers?

Filter subscribers by area, OLT, pincode or node in your system and send that list through the API or as an upload in the panel. Send a second message when the fault is fixed, so subscribers do not keep calling to check.

Can subscribers renew directly from the RCS message?

Yes. The Renew now button opens your payment page with the account pre-filled. Your billing system confirms payment from the gateway, and you can send an RCS receipt with the new validity date right after.

Is a plan upgrade carousel promotional?

Yes. Offering a faster plan or extra channels is promotional, even to existing subscribers. Send it only to those who agreed to receive offers, include a way to stop messages, and keep the SMS fallback within promotional hours and away from DND numbers.

Do read receipts help a broadband provider?

Yes. If a renewal card is read but not paid, you can follow up with a call or a second reminder. If it is not delivered as RCS, you know the subscriber got the SMS version and can measure the two separately.

Can local cable operators use RCS under their own name?

Yes, if the operator is a registered business that can verify its brand name, logo, website and contact details. A franchise of a larger network should check whether it can use the network's brand or must register under its own trading name.