RCS for dental clinics

RCS messaging for dental clinics

Branded cards for aligner changes, sitting reminders and treatment estimates, sent to the patient's default inbox and backed by SMS.

Dental clinicsOrthodontic and aligner practicesImplant centresPaediatric dentists
RCS rich card from a verified dental clinic showing a root canal treatment estimate with Pay deposit and Talk to the doctor buttons

How do dental clinics use RCS messaging?

Dental clinics use RCS to send appointment cards with directions, aligner tray change reminders, root canal and crown sitting reminders, treatment estimates with Pay deposit and EMI buttons, aftercare instructions with a Call clinic action and six-month cleaning recalls. Patients see the clinic's verified logo, and SMS fallback reaches phones that cannot receive RCS.

Updated

Key facts: RCS for dental clinics

Best for
Aligner tray change; Treatment estimate card; Sitting reminder
Formats
Text with actions, Rich card, Suggested replies
Who it suits
Dental clinics, Orthodontic and aligner practices, Implant centres, Paediatric dentists
Sender
Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model
Per message, by message type; fallback billed as SMS. How pricing works
Integration
REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for dental clinics?

Aligner patients lose trackPatients forget when to switch trays or skip wear hours, and the treatment runs weeks over plan.
Estimates cause hesitationAn implant or crown quote given verbally at the chair is forgotten by the time the patient discusses it at home.
Recall lists sit unusedHundreds of past patients are due for cleaning, but nobody at the front desk has time to call them.

Which RCS messages work for dental clinics?

Text with actions
Aligner tray changeA reminder on the day to switch to the next tray, with wear-hours advice and Add next scan to calendar.→ Treatment stays on schedule
Rich card
Treatment estimate cardProcedure, number of sittings, total estimate and EMI option, with Pay deposit and Talk to the doctor buttons.→ More treatment plans accepted
Rich card
Sitting reminderRoot canal or crown sitting reminders with the chair time and Reschedule, so multi-visit treatment is finished.→ Fewer half-done treatments
Text with actions
Aftercare after extractionPlain aftercare steps the same evening, with a Call clinic action if bleeding or swelling continues.→ Fewer anxious calls
Rich card
Six-month cleaning recallSent to patients who opted in, with a Book cleaning button and the clinic's timings.→ Recall chairs filled
Suggested replies
Visit feedbackA day after the visit, ask How was your visit with Great, Okay and Had a problem chips.→ Problems reach the doctor early

Ready-to-use RCS message templates for dental clinics

Copy, edit and use these as a starting point.

Treatment estimateRich card
Title: Your treatment plan: {{procedure}}
Body: {{sittings}} sittings, estimate ₹{{amount}}. EMI options are available at the clinic.
Buttons: Pay deposit | Talk to the doctor
Tray changeText with actions
Title: Switch to tray {{tray_no}} today
Body: Wear it about 22 hours a day. Your next scan at {{clinic}} is on {{date}}.
Buttons: Add scan to calendar | Call clinic
Cleaning recallRich card
Title: Six months since your last cleaning
Body: Book a scaling and check-up at {{clinic}}. Open {{days}}, {{hours}}.
Buttons: Book cleaning | Get directions

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for dental clinics?

  1. The chairside plan is savedThe dentist records the treatment plan, sittings or aligner schedule in your practice software.
  2. MsgClub sends the cardPatients with RCS get the branded card; others get a short SMS with a link.
  3. The patient decides at homePay deposit, Book first sitting or a question chip goes back to the clinic.
  4. The front desk follows upReplies and taps arrive in the panel or your software by webhook.
Connect your softwareDental practice software can trigger RCS cards through the MsgClub API when a plan, sitting or recall date is saved, and record the patient's tap or reply by webhook. RCS API · API and webhooks · Pricing
ComplianceKeep estimates factual and avoid before-and-after claims or discount pressure in patient messages. Send cleaning recalls and camp invitations only to patients who agreed to them, and keep the SMS fallback for those inside 10 am to 9 pm.

Questions about RCS messaging for dental clinics

Can we send a treatment estimate by RCS?

Yes. A rich card can show the procedure, the number of sittings and the estimate, with Pay deposit and Talk to the doctor buttons. Keep the full itemised plan on a PDF or portal link and the card short enough to read on one screen.

Is RCS useful for aligner patients?

Yes. Aligner patients need regular nudges to switch trays and come in for scans, and most use smartphones. A short card with wear-hours advice and an Add scan to calendar action keeps them on schedule without a staff call.

What do patients without RCS receive?

They receive the DLT-approved SMS fallback you set for the campaign, usually the date, time and a link. The MsgClub report shows how many patients got RCS and how many got SMS, so you can judge the split for your clinic.

Should a dental clinic use RCS or WhatsApp?

Many use both. RCS is good for scheduled, branded reminders and estimates because it needs no WhatsApp opt-in and falls back to SMS. WhatsApp is better for sharing X-ray images and two-way chats with patients who have messaged the clinic.

Can we send six-month cleaning recalls to all past patients?

Only to patients who agreed to receive reminders and offers. A recall card with a Book cleaning button is promotional in nature, so it needs consent and a way to stop messages, and its SMS fallback must follow promotional hours and DND rules.

How soon after an extraction should aftercare go out?

The same evening works well, once the anaesthesia has worn off. Keep it to four or five plain steps and add a Call clinic action for bleeding or swelling that does not settle, so the patient knows whom to contact.

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