WhatsApp Business API for hotels and homestays
Confirm bookings with directions, collect arrival times and IDs before check-in, take room service requests and send the invoice at checkout.

How do hotels use WhatsApp Business API?
Hotels, resorts and homestays use WhatsApp Business API to confirm direct bookings with the address pin, ask guests for arrival time and ID copies before check-in, answer in-stay requests such as towels, room service or late checkout from a shared front desk inbox, send the GST invoice at checkout, request reviews, and invite past guests back with direct booking offers.
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Key facts: WhatsApp for hotels and homestays
- Channel
- WhatsApp Business API
- Best for
- Booking confirmation with directions; Pre-arrival details; In-stay requests
- Message types
- Utility template, Chatbot, Service reply, Marketing template
- Who it suits
- Business and city hotels, Resorts and boutique properties, Homestays and villas, Hotel groups with central reservations
- Rules
- Meta-approved templates and customer opt-in; free-form replies only within 24 hours of the customer's last message
- Pricing model
- Meta's per-message rate by template category, plus a MsgClub platform fee. WhatsApp API pricing explained
- Integration
- REST API and webhooks (message.delivered, message.read, message.received) into your own software. WhatsApp API
What problems does WhatsApp solve for hotels and homestays?
Which WhatsApp messages should hotels and homestays send?
Ready-to-use WhatsApp templates for hotels and homestays
Copy, edit and use these as a starting point.
Hi {{1}}, your stay at {{2}} is confirmed: {{3}}, check-in {{4}} from 12 pm, check-out {{5}} by 11 am. Booking ID {{6}}. [Get directions] [Call property]
Hi {{1}}, we look forward to welcoming you on {{2}}. To speed up check-in, please reply with your expected arrival time and a photo ID for each adult guest. [Share arrival time] [Get directions]
Hi {{1}}, planning a break this {{2}}? Book directly with {{3}} and get {{4}} on stays between {{5}}. [Book direct] [See rooms]
Submit each template to Meta for approval in your MsgClub panel. {{1}}, {{2}} are variables.
How does WhatsApp work for hotels and homestays?
- A booking arrivesFrom your booking engine, channel manager or a walk-in, the reservation reaches your property management system.
- MsgClub sends confirmation and pre-arrivalTemplates go out on booking and two days before the stay.
- Guests chat during the stayRequests reach housekeeping, kitchen or the front desk in the team inbox.
- Checkout closes the loopThe invoice and feedback request go out, and replies reach your PMS by webhook.
Which other channels suit hotels and homestays?
Use them together from one account, with shared contacts, reports and webhooks.
Questions about WhatsApp Business API for hotels and homestays
Can hotels collect guest IDs on WhatsApp before arrival?
Yes. Guests can send photos of their ID in reply to the pre-arrival message, and the front desk records them in your system. Ask guests to mask the Aadhaar number where full details are not required, and move images to secure storage rather than leaving them on desk phones.
Can we message guests who booked through an online travel agency?
You can send service messages about their stay if you have their real number and they expect to hear from you, but some portals pass a masked contact. Ask for WhatsApp consent at check-in before sending them any direct booking offers.
Can guests order room service on WhatsApp?
Yes. Share the menu as a catalogue or PDF, take the order in chat and let the kitchen confirm the time. The order can be posted to your POS by webhook and charged to the room.
Is a review request utility or marketing?
A feedback request about a stay that just ended is usually accepted as utility, provided it carries no offer. Adding 'book again and get 15% off' makes it marketing. Keep the feedback message short and send rebooking offers separately.
Can a hotel group use one WhatsApp number for many properties?
Yes. A menu asks which property the guest is staying at and routes the chat to that property's team in the inbox. Larger groups often prefer one number per property so the display name matches the hotel the guest booked.
How do hotels handle WhatsApp messages at night?
Set the chatbot to handle Wi-Fi, checkout time and directions at any hour, and assign urgent requests to the night manager's login on the MsgClub mobile app. Guests get an answer even when the front desk is short-staffed.
Which other industries use WhatsApp Business API?
WhatsApp use-case guides for hotels and homestays
All WhatsApp industriesAll WhatsApp use casesWhatsApp Business APIAPI and webhooksPricing
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