31 industry guides

Bulk SMS by industry

SMS still reaches every phone in India, including feature phones and phones with no data. These guides show what each industry should send, and in which DLT category.

Which industries use bulk SMS?

Bulk SMS fits industries that must reach every mobile number with short, time-bound messages: OTPs, appointment and EMI reminders, delivery updates, fee alerts and results. In India each business SMS needs a DLT-registered entity, header and content template, and promotional SMS can go only between 10 am and 9 pm to non-DND numbers.

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Where does bulk SMS fit best?

An honest read of where bulk SMS earns its place and where another channel does the job better.

Good fit with WhatsApp alongsideReminders by SMS; documents, bills and replies on WhatsApp.
Use sparinglyLow volumes and advisory work, where a personal call or chat does more.

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