Festive offer and sale SMS campaigns

No. Promotional SMS can be delivered only between 10 am and 9 pm under TRAI rules, festival or not. Messages still in the queue at 9 pm are held or dropped, so start large sends early in the day and avoid late-evening batches.

Two to three weeks before. Template approval often comes within a day or two, but rejections for unclear wording or unwhitelisted links take time to fix, and operator portals are busy before major festivals.

Only as service explicit SMS to customers whose explicit consent is recorded through the DLT consent process. Without that consent, promotional messages to DND numbers are blocked. Ask for consent at checkout, in your app or with a missed-call opt-in well before the season.

Promotional SMS use a numeric header under DLT rules, shown with a -P suffix. Customers cannot see your brand in the sender, so start the message with your brand name and keep it in the sign-off.

SMS gives the widest reach to non-DND numbers at the lowest cost per message. WhatsApp marketing templates and RCS rich cards show product images and buttons but reach only opted-in or RCS-capable users. Many brands send SMS to the full list and richer formats to their best customers.

Use MsgClub short links to track clicks per recipient, and add a unique coupon code or landing page per campaign to count orders and store visits. Compare delivered, clicked and converted numbers for each message in the drip to see which day worked.