SMS for car and two-wheeler dealerships

Bulk SMS for car and two-wheeler dealerships

Keep buyers informed from test drive to delivery day, confirm every booking amount, and bring them back to your workshop for the free services.

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Car dealershipsTwo-wheeler showroomsEV dealersUsed car outlets

SMS from a vehicle dealership header confirming a scooter delivery date and later sharing the allotted registration number

How do car and bike dealers use SMS?

Car and two-wheeler dealers use SMS to confirm test drives with the sales consultant's name, acknowledge booking amounts, share the delivery date and documents needed, report registration number allotment, remind owners of free services and insurance renewal, and announce festive offers. Buyer updates go as service implicit messages; offers need a numeric header and promotional hours.

Updated 15 Nov 2026

Key facts: SMS for car and two-wheeler dealerships

Channel: Bulk SMS
Best for: Enquiry number check; Test drive confirmation; Booking amount receipt
SMS categories: OTP, Service implicit, Promotional
Who it suits: Car dealerships, Two-wheeler showrooms, EV dealers, Used car outlets
Rules: TRAI DLT: registered entity, header and content template for every SMS; promotional SMS only 10 am to 9 pm and not to DND numbers
Pricing model: Prepaid credits quoted by volume, GST extra. How pricing works
Integration: REST API and webhooks (message.delivered, message.failed, message.clicked) into your own software. SMS API

What problems does SMS solve for car and two-wheeler dealerships?

Walk-in leads go coldA family test drives on Sunday, the consultant gets busy with deliveries, and by Wednesday they have booked at the next showroom down the road.

Delivery-week chaosBuyers keep calling about the delivery date, registration and pending documents while the team juggles 40 deliveries before Dhanteras.

First service at a local mechanicNew owners miss the first free service window, lose the benefit and start using a roadside garage for good.

Which SMS should car and two-wheeler dealerships send?

OTP

Enquiry number checkA code to verify the mobile number when a buyer books a test drive or asks for a quote on your website.→ Real leads, fewer fake numbers

Service implicit

Test drive confirmationConfirms the model, date, time, showroom address and the consultant who will meet them.→ More test drives that happen

Service implicit

Booking amount receiptAcknowledges the booking amount, the variant and colour booked, and the booking reference.→ Buyer confidence

Service implicit

Delivery date and registrationShares the delivery slot, documents to carry, and later the registration number and HSRP fitment status.→ Calmer delivery days

Service implicit

Free service and insurance dueReminds owners of the first, second and third free service windows and the policy renewal date for vehicles you sold.→ Owners return to your workshop

Promotional

Navratri and year-end offersAnnounces exchange bonus, finance offers or a new model launch to your enquiry and owner database between 10 am and 9 pm.→ Showroom footfall

Ready-to-use SMS templates for car and two-wheeler dealerships

Copy, edit and use these as a starting point.

Test drive confirmedService implicit

Dear {#var#}, your test drive of the {#var#} is confirmed for {#var#} at {#var#}. Your consultant {#var#} ({#var#}) will meet you. -Velocity Motors

Delivery scheduledService implicit

Dear {#var#}, your {#var#} will be delivered on {#var#} at {#var#}. Please carry {#var#}. Booking ref {#var#}. -Velocity Motors

Free service dueService implicit

Dear {#var#}, the {#var#} free service for your {#var#} ({#var#}) is due by {#var#} or {#var#} km, whichever is earlier. Book: {#var#} -Velocity Motors

How does SMS work for car and two-wheeler dealerships?

A stage changes in your DMS or CRMEnquiry, test drive, booking, invoice, registration and delivery are stages your sales team already records.
The matching SMS is sentMsgClub fills the buyer's name, model and date into the right registered template and sends from your dealership header.
After-sales takes overFree service reminders are scheduled from the sale date, and insurance renewal from the policy start date.
Results return to the teamDelivery reports and link clicks are posted back, so consultants know which buyers have read the update.

Connect your softwareDealer management systems and sales CRMs can call the MsgClub API at each stage, or post events through Zapier; workshops can schedule service reminders from a sales export in the web panel. SMS API · API and webhooks · Pricing

ComplianceBuyer and owner updates are service implicit. Exchange bonuses, finance schemes and launch invitations are promotional, so they need a numeric header, DND scrubbing and the 10 am to 9 pm window, or recorded consent for service explicit templates.

Which other channels suit car and two-wheeler dealerships?

Use them together from one account, with shared contacts, reports and webhooks.

WhatsApp for car and two-wheeler dealershipsHow do car dealers use WhatsApp Business API?See WhatsApp

RCS for car and two-wheeler dealershipsHow do car dealerships use RCS messaging?See RCS

IVR for car and two-wheeler dealershipsHow do car dealerships use IVR?See IVR

Voice broadcast for car and two-wheeler dealershipsHow do vehicle dealerships use voice broadcast?See Voice broadcast

Missed call for car and two-wheeler dealershipsHow do car and two-wheeler dealers use missed call numbers?See Missed call

AI calling for car and two-wheeler dealershipsTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for car and two-wheeler dealerships

Questions about bulk SMS for car and two-wheeler dealerships

Can a dealership send offers to people who only enquired?

Only as promotional SMS, unless they gave explicit consent. An enquiry is not an ongoing customer relationship, so festive offers must go from a numeric header between 10 am and 9 pm, and DND numbers are removed. Capture consent on your enquiry form if you want to use service explicit templates.

Why verify enquiry numbers with an OTP?

It removes wrong and fake numbers before they reach your sales team. A code sent when the buyer requests a quote or test drive confirms they own the number. Leads arrive in your CRM already verified, and consultants spend their calls on real buyers.

Can we send the brochure or price list by SMS?

SMS can carry a link to the brochure but not the file. Register the template with the link as a variable and whitelist your link domain on DLT. If you want to send the PDF or a video walk-around, WhatsApp is the better channel for buyers who have opted in.

How are free service reminders timed?

From the sale date and expected running. Your DMS knows the delivery date and the manufacturer's free service schedule, so it can trigger each reminder a week before the date or distance limit. The template states both, so the owner can judge which comes first.

Do two-wheeler buyers in smaller towns read SMS?

Yes, and many depend on it. Buyers in tier 3 towns and rural areas may use a basic phone or keep mobile data off, and SMS reaches them anyway. Hindi and regional-language templates make delivery and service updates easier to follow.

Can each showroom of a group send separately?

Yes. A dealer group can register one entity on DLT with a separate header for each showroom or brand, so buyers see the outlet they visited. Each showroom's messages can then be filtered in reports by header, while the group keeps a single DLT registration and set of templates.