Bulk SMS for courier and logistics companies
Tell consignees when a parcel is booked, out for delivery or held at the hub, and capture delivery OTPs, from your own registered header.

How do courier companies use SMS for deliveries?
Courier and logistics companies send SMS at each scan event: pickup confirmation to the shipper, booking with the AWB number, out-for-delivery with the rider's contact and a delivery OTP, failed-attempt notices with a reschedule link, and proof-of-delivery confirmation. These are service implicit messages, so they reach DND numbers and can go out at any hour.
Updated
Key facts: SMS for logistics and courier companies
- Channel
- Bulk SMS
- Best for
- Pickup scheduled and picked up; Booking with AWB number; Out for delivery with delivery OTP
- SMS categories
- Service implicit, OTP
- Who it suits
- Express and surface courier networks, Last-mile delivery partners for e-commerce, Franchise courier counters, Part-load and full-truckload transporters, 3PL and warehousing operators
- Rules
- TRAI DLT: registered entity, header and content template for every SMS; promotional SMS only 10 am to 9 pm and not to DND numbers
- Pricing model
- Prepaid credits quoted by volume, GST extra. How pricing works
- Integration
- REST API and webhooks (message.delivered, message.failed, message.clicked) into your own software. SMS API
What problems does SMS solve for logistics and courier companies?
Which SMS does a courier send on each scan?
Courier SMS templates for DLT
Copy, edit and use these as a starting point.
Your shipment AWB {#var#} from {#var#} is out for delivery today. Share OTP {#var#} with our delivery partner {#var#} ({#var#}) only at delivery. -{#var#} Express
We tried to deliver AWB {#var#} on {#var#} but could not: {#var#}. Choose a new date or branch pickup here: {#var#} -{#var#} Express
LR No {#var#}: {#var#} packages dispatched from {#var#} on vehicle {#var#}. Expected arrival at {#var#} by {#var#}. -{#var#} Logistics
Register each template on your DLT portal before use. Words in {#var#} are variables.
How does SMS work for logistics and courier companies?
- A scan happensPickup, hub in-scan, out-for-delivery or POD is recorded on the rider app or hub scanner.
- Your system picks the templateEach scan status maps to one approved DLT template, filled with the AWB, rider and date.
- MsgClub delivers the SMSThe message goes out on the service route within seconds, around the clock.
- Status flows backDelivery reports and short-link clicks on reschedule links are posted to your system by webhook.
Which other channels suit logistics and courier companies?
Use them together from one account, with shared contacts, reports and webhooks.
Questions about bulk SMS for logistics and courier companies
Do courier SMS reach customers on DND?
Yes. Booking, out-for-delivery and delivery messages are service implicit because they relate to a shipment addressed to the customer, so they reach numbers on the NCPR list and can be sent before 10 am, when riders start their routes.
How does a delivery OTP SMS work?
When the parcel goes out for delivery, your system generates a code and sends it to the consignee by SMS. The rider enters the code the customer reads out, which proves the right person received it. Many couriers use this for high-value and cash-on-delivery shipments.
Whose name should appear in courier SMS, ours or the seller's?
The header and sign-off should be the courier's, because the DLT entity sending the message is yours. You can mention the seller's name as a variable, for example 'your shipment from Kavya Home Decor', so the consignee recognises the parcel.
Can we send SMS in Hindi or regional languages to consignees?
Yes. Register Unicode templates in Hindi, Tamil, Marathi or other languages and send in the consignee's language by pincode or preference. Unicode SMS fit fewer characters per part, so keep scan alerts short.
Should couriers use WhatsApp instead of SMS for tracking?
Use SMS for every scan alert, because consignees have not opted in to your WhatsApp and many use basic phones. WhatsApp works well when the customer starts a chat to reschedule, share a location pin or ask for branch pickup.
Can SMS link to a reschedule page?
Yes, as long as the link domain is whitelisted on your DLT entity. MsgClub short links can track who opened the reschedule page, so your hub knows which failed deliveries will be attempted again before the next route plan.
Which other industries use bulk SMS?
SMS use-case guides for logistics and courier companies
All SMS industriesAll SMS use casesBulk SMSAPI and webhooksPricing
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