Voice Broadcast for Retail Stores

Voice broadcast for retail stores

Announce a season sale in the owner's voice, tell shoppers their alteration or special order is ready, and confirm big-ticket delivery slots, all from one list.

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Apparel and saree storesElectronics and appliance dealersFurniture showroomsJewellery storesSupermarkets and kirana chains

Voice broadcast card from a saree store owner announcing a season sale to opted-in customers, listener pressing 1 to hear the address

How do retail stores use voice broadcast?

Retail stores use voice broadcast to announce sales and new arrivals to shoppers who opted in, tell customers that an alteration or special order is ready, confirm delivery and installation slots for furniture and appliances, and remind members about expiring loyalty points. A keypress lets the shopper request a callback or hear the store address again.

Updated 15 Nov 2026

Key facts: Voice broadcast for retail stores

Channel: Voice broadcast
Best for: Season sale announcement; Alteration or order ready; Delivery and installation slot
Call types: Recorded message, Text-to-speech, Keypress survey, Reminder call
Who it suits: Apparel and saree stores, Electronics and appliance dealers, Furniture showrooms, Jewellery stores, Supermarkets and kirana chains
Rules: TRAI's numbering rules (140-series for promotional calls, 1600-series for service and transactional calls), consent, DND and calling-hour limits
Pricing model: Per pulse of answered call time. How pricing works
Integration: REST API and webhooks (call.completed, ivr.input) into your own software. Voice broadcast API

What problems does voice broadcast solve for retail stores?

Sale SMS look like every other SMSShoppers receive dozens of offer texts a day. A familiar voice from the store owner stands out where another SMS does not.

Ready orders crowd the back roomTailored blouses, altered trousers and ordered items wait for weeks because customers were told to come back in three days and forgot.

Delivery trucks find no one homeA sofa or washing machine goes out on a truck with two installers, and the customer is at work.

Which voice broadcast calls suit retail stores?

Recorded message

Season sale announcementOpted-in customers hear the owner announce sale dates and timings, with press 1 to hear the store address again.→ Footfall on the first day

Text-to-speech

Alteration or order readyTells the customer that their item is ready, with the bill number and how long it will be kept.→ Faster pickups

Keypress survey

Delivery and installation slotThe day before delivery, the customer presses 1 to confirm the slot or 2 to choose another day.→ Fewer failed truck trips

Text-to-speech

Loyalty points expiryMembers hear how many points expire and by when, with no link to click.→ Repeat visits before expiry

Reminder call

Gold scheme instalment reminderJewellery stores remind savings scheme members of the monthly instalment date and amount.→ Fewer missed instalments

Ready-to-use voice broadcast scripts for retail stores

Copy, edit and use these as a starting point.

Sale announcementRecorded message

Namaste, this is {owner} from {store}. Our end of season sale starts this Friday, {date}, with discounts on sarees, suits and kurtas, and the store will be open till 10 pm all weekend. Press 1 to hear our address and timings again. To stop calls from us, press 9.

Alteration readyText-to-speech

Hello {name}, this is {store}. Your alteration for bill number {bill} is ready for pickup. We will keep it for you until {hold_date}. Our store is open from 11 am to 9 pm every day except Tuesday. Press 1 to hear the timings again.

Delivery slot confirmationKeypress survey

Hello {name}, this is {store}. Your {product} will be delivered and installed tomorrow between {slot}. Please make sure someone is at home and that there is space near the power point. To confirm, press 1. To choose another day, press 2.

Record the script or use text-to-speech. Keep calls under 30 seconds where you can.

How does voice broadcast work for retail stores?

Build a list with consentCollect numbers at billing with a clear yes to calls about offers, and keep it in your POS or a sheet.
Pick the messageRecord sale announcements in the owner's voice, and use text-to-speech for order-ready and delivery calls with each customer's details.
Send at the right timePromotional calls go out between 10 am and 9 pm after the DND filter; service calls follow the order date.
Act on the keypressesDelivery changes and callback requests appear in the report or your POS by webhook for the store team.

Connect your softwareRetail POS and billing software, or plugins such as Tally and Marg exports, can supply customer lists, and any system that calls an API can trigger order-ready and delivery calls with results returned by webhook. Voice broadcast API · API and webhooks · Pricing

ComplianceSale and new arrival calls are promotional: 140-series numbers under TRAI's numbering rules, 10 am to 9 pm, DND filtered unless the customer consented, with an opt-out key. Order-ready and delivery calls are service calls and must not carry offers.

Which other channels suit retail stores?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for retail storesHow do retail stores use bulk SMS?See SMS

WhatsApp for retail storesHow do retail stores use WhatsApp Business API?See WhatsApp

RCS for retail storesHow do retail stores use RCS messaging?See RCS

IVR for retail storesHow do retail stores use IVR?See IVR

Missed call for retail storesHow do retail stores use missed call marketing?See Missed call

AI calling for retail storesTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for retail stores

Questions about voice broadcast for retail stores

Can a retail store send promotional voice calls?

Yes, to customers who consented or are not on DND, between 10 am and 9 pm, from 140-series numbers as TRAI's numbering rules require. Run the MsgClub DND filter before each promotional campaign and give listeners a key to stop future calls.

Why would a shop use voice instead of SMS for a sale?

A short message in the owner's voice is personal and gets noticed, especially by older shoppers and customers who do not read English. Many stores send one voice call to their best customers and SMS to the wider list.

Can we tell customers their tailoring or order is ready?

Yes. Text-to-speech reads the customer's name, bill number and how long you will keep the item. This is a service call, so keep offers out of it and send any promotion separately.

Can appliance dealers confirm delivery slots by call?

Yes. A call the day before asks the customer to press 1 to confirm the slot or 2 to move it. Installers and drivers then plan routes only for confirmed homes.

How long should a sale announcement be?

About 20 to 30 seconds: who is calling, the sale dates, one reason to visit and the timing, then a key to hear the address. Longer messages are cut off and use more pulses.

Can a jewellery store remind gold scheme members?

Yes. Monthly instalment reminders for a savings scheme the customer joined are service calls. Text-to-speech can read each member's amount and date, with press 2 for a call from the store.