MsgClub
Book a demoStart free
E-commerce · Outbound calls

AI NDR calls that save failed deliveries before they return

Call every buyer after a failed delivery attempt, fix the problem, and get the parcel re-attempted instead of sent back.

Get a demo callCall our AI: +91 79714 42373
Failed delivery follow-upNDR and RTO reduction · AI voice agentBengali
নমস্কার, আমি আপনার অনলাইন অর্ডারের ডেলিভারি নিয়ে ফোন করছি। গতকাল কুরিয়ার এসে আপনাকে পায়নি।Hello, I'm calling about the delivery of your online order. The courier came yesterday but could not reach you.
হ্যাঁ, আমি অফিসে ছিলাম। কাল সন্ধ্যায় দিতে পারবেন?Yes, I was at the office. Can you deliver tomorrow evening?
অবশ্যই। কাল সন্ধ্যা ছ'টার পর ডেলিভারির অনুরোধ নোট করলাম। ঠিকানা কি সল্টলেক সেক্টর ফাইভ-ই থাকবে?Of course. I've noted a request for delivery after 6 pm tomorrow. Is the address still Salt Lake Sector V?
হ্যাঁ, ঠিক আছে।Yes, that's right.
ধন্যবাদ। কল শেষ হলে হোয়াটসঅ্যাপে আপডেট পাঠানো হবে।Thank you. An update will be sent on WhatsApp after the call.
Re-attempt requested: tomorrow after 6 pm · address confirmed · WhatsApp sent after the call

What is an AI NDR call?

An AI NDR call is an automated phone call to a buyer after a courier reports a failed delivery. It asks what went wrong, captures a new delivery date, time or corrected address, and records whether the buyer still wants the order. The answer reaches your system by webhook so you can raise a re-attempt and avoid return-to-origin.

Updated

Why is this hard to do by hand?

Every RTO costs twiceYou pay forward and return freight, plus packaging and blocked stock, for an order that earns nothing.
Courier remarks are not reliable'Customer not available' or 'refused' is often untrue or incomplete. Only the buyer can tell you what actually happened.
The window is shortCouriers usually re-attempt within a day or two. If nobody speaks to the buyer in that window, the parcel heads back.

How does an AI NDR and RTO reduction call work?

  1. NDR event arrivesYour shipping panel or order system sends each failed delivery to the MsgClub API, or your team uploads the day's NDR list.
  2. AI calls the buyerThe agent calls in the buyer's regional language, mentions the order and the failed attempt, and asks what happened.
  3. Fix capturedIt records a new delivery date or time slot, a corrected address or landmark, an alternate number, or a cancellation.
  4. Result back by webhookThe outcome goes to your system so your team can raise a re-attempt or address update with the courier.
  5. Buyer gets an updateRight after the call, MsgClub sends a WhatsApp or SMS confirming the new slot or the address they gave.

Which versions can you run?

Buyer not availableThe AI captures a better day and time slot, or an alternate person who can receive the parcel.
Address or landmark issueThe AI records the corrected address, landmark or pin code and checks the best number for the delivery person to call.
Buyer refused or wants to cancelThe AI asks the reason, such as late delivery, changed mind or no cash, and records it so you can fix patterns. For COD orders it can mention a prepaid option if you offer one.

What do you get after every call?

Each result appears in your dashboard and is sent to your system by webhook.

  • Order ID
  • AWB number
  • NDR reason
  • Buyer response
  • New slot
  • Address update
  • Outcome
  • Recording

Who uses it?

D2C and e-commerce brandsRetail storesPharmacies and chemists
See all industries

What do the numbers say?

39.2% to 21%
D2C return-to-origin peaked at 39.2% in November 2025. Brands that changed their operations brought it down to 21% by March 2026.Unicommerce India D2C Report (2026)
45.6%
of Indian e-commerce orders were cash on delivery in 2023-24, according to a Shopflo report.YourStory, citing Shopflo (2024)

NDR and RTO reduction: common questions

What is NDR in e-commerce?

NDR means non-delivery report. The courier raises it when a delivery attempt fails, for example buyer not available, wrong address or refused. If nobody acts on it, the parcel usually returns to origin, which is RTO.

Can the AI update the courier directly?

The AI records the buyer's answer and sends it to your system by webhook. Your team or shipping panel then raises the re-attempt or address change with the courier. It does not log in to courier portals.

How do NDR cases reach the AI?

Your shipping panel or order system sends each NDR to the MsgClub REST API, or your team uploads the day's NDR list as a CSV or Excel sheet. Calls start straight away.

Which languages are best for NDR calls?

Use the buyer's regional language. MsgClub supports Hindi, English, Hinglish, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Bengali, Odia and Assamese. You choose the language per campaign, for example Bengali for West Bengal pin codes.

Can the AI tell the buyer the delivery person's number?

Only if you send it with the call request. The AI reads out fields you pass in, such as order ID, product or courier name.

How fast can we start?

From the ready NDR template, most brands go live in 1 day. You map your NDR fields, pick languages, test a few calls with your own team and switch on the campaign.

E-commerce
COD order confirmationConfirm every cash-on-delivery order by phone within minutes, fix address issues, and ship only to buyers who really want the parcel.Learn more
E-commerce
Abandoned cart recoveryCall high-value abandoned carts, find out what stopped the buyer, and send a checkout link on WhatsApp right after the call.Learn more
Support
Customer support and AI receptionistAnswer every call on your business number, solve common questions, log complaints and transfer the rest to the right person.Learn more

Hear a NDR and RTO reduction call on your phone

Pick a use case and language, and our AI calls you. Or call our AI now on +91 79714 42373.

Get a demo callCall +91 79714 42373